GET in touchBob Gedert, Director, Austin Resource Recovery
This is How We Discovered New Recycling Strategies
1,529
1,359
Answers
11
Insights
63%
Impact
First, the city defined its outcome and asked a consulting question:
More than half of all household recyclables get thrown away in landfills. How might we put fewer recyclables in the trash? What are we missing?
Insights.austintexas.gov was launched!
Recycling is a difficult task. Who would know better than the local residents on how to promote it? The city of Austin reached out to thousands of citizens, seeking to ensure that recyclables aren’t thrown to the trash.
All the advice was collected in one place
Insights enables you to reach out through various channels: personalized emails, text messages, campaigns on social networks, physical roundtables and phone calls (IVR).
Our AI-powered platform helped the city refine its insights
Our algorithms grouped together similar statements and asked users to verify the matching and offer an insight for each group. All insights were reviewed and verified by our team.
COMMUNITY
Users were asked to match similar highlights or create new insights.
ALGORITHMS
AI grouped similar highlights and asked users to offer an insight.
ANALYSTS
Final insights were reviewed and verified by our professional team.
Insights were used to lead change
Personal updates of their impact were sent to all participants
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