Moshe Bar Siman Tov, Director of the Israeli Health Ministry

This Is How We Designed A Strategy For Healthy Eating

10,306

1,107

Answers

Insights

78%

Impact

First, the Ministry of Health defined its consulting question:

We are leading a health revolution and need advice - what will help you and your family choose to eat healthier and less processed food?

And that's how the project was launched

Only knowledgeable crowds are able to understand the challenges of eating nutritious and healthy food. It is the consumer knowledge that can generate the most valuable insights.

Advice from different channels was gathered in one place

Insights enables you to reach out through various channels: personalized emails, text messages, campaigns on social networks, physical roundtables and phone calls (IVR).

Our AI-powered platform turned answers into insights

Our algorithms grouped together similar statements and asked users to verify the matching and offer an insight for each group. All insights were reviewed and verified by our team.

COMMUNITY

Users were asked to match similar highlights or create new insights.

ALGORITHMS

AI grouped similar highlights and asked users to offer an insight.

ANALYSTS

Final insights were reviewed and verified by our professional team.

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

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משה בר סימן טוב, מנכ"ל משרד הבריאות

This Is How We Designed A Strategy For Healthy Eating

78%

השפעה

תובנות

1,107

תשובות

10,306

משתתפים

First, the Ministry of Health defined its consulting question:

We are leading a health revolution and need advice - what will help you and your family choose to eat healthier and less processed food?

And that's how the project was launched

Only knowledgeable crowds are able to understand the challenges of eating nutritious and healthy food. It is the consumer knowledge that can generate the most valuable insights.

התשובות נאספו בערוצים שונים

תובנות מאפשרת להגיע לקהלי היעד בערוצים שונים: הודעות דוא"ל אישיות, מסרונים, פוסטים ברשתות חברתיות, שולחנות עגולים פיזיים ואפילו שיחות טלפון המפנות להקלטה בתא קולי.

האלגוריתמים שלנו סייעו בגיבוש תובנות מרכזיות

אנו משלבים בין בינה מלאכותית (AI) לבין בינה קבוצתית (CI), על מנת לקבץ אמירות משותפות ולייצר מהן תובנות: המשתתיפים מסמנים משפטים, אלגוריתמים מקבצים אותם ומאפשרים ניסוח תובנות משותף.

מנהלי התהליך

הצוות שלנו עובר ומשפר את התובנות שגובשו. בסופו של דבר, התובנות נשלחות לארגון לאישור סופי.

בינה מלאכותית

אלגוריתמים מתקדמים של זיהוי שפה (NLP) לומדים מפעולות המשתתפים, ומקבצים תשובות דומות.

בינה קבוצתית

המשתתפים מבצעים משימות פשוטות, ומסייעים לאלגוריתמים שלנו לקבץ אמירות דומות ולנסח תובנות.

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

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Carl Siegmund, Customer Experience Team Leader, Passport Services, U.S. Department of State

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מחלקת המדינה האמריקאית

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אורי רשטיק

ראש התאחדות הסטודנטים הארצית

כך גיבשנו מדיניות לעידוד תזונה בריאה - בסיוע תובנות מהציבור

Moshe Bar Siman Tov, Director of the Israeli Health Ministry

משה בר סימן טוב

מנכ"ל משרד הבריאות

תרבות ארגונית מנצחת: כך סייענו לרמטכ"ל בגיבוש תכנית רב שנתית

Aviv Kohavi, Chief of Staff, Israeli Defense Forces

רב אלוף אביב כוכבי

ראש המטה הכללי של צה"ל

Moshe Bar Siman Tov, Director of the Israeli Health Ministry

This Is How We Designed A Strategy For Healthy Eating

10,306

User

1,107

Antworten

Erkenntnisse

78%

Impact

First, the Ministry of Health defined its consulting question:

We are leading a health revolution and need advice - what will help you and your family choose to eat healthier and less processed food?

And that's how the project was launched

Only knowledgeable crowds are able to understand the challenges of eating nutritious and healthy food. It is the consumer knowledge that can generate the most valuable insights.

Advice from different channels was gathered in one place

Insights enables you to reach out through various channels: personalized emails, text messages, campaigns on social networks, physical roundtables and phone calls (IVR).

Our AI-powered platform turned answers into insights

Our algorithms grouped together similar highlights and asked users to offer an insight for each group. All insights were reviewed and validated by our team before they were sent to the Ministry.

ALLE USER

Viele User extrahierten die wesentlichen Punkte aus ihren Antworten.

UNSERE ANALYSTEN

Unsere Analysten schlossen die Analyse ab und legten die Erkenntnisse vor.

IHR TEAM

Die Entscheidungsträger vor Ort bestätigten die Erkenntnisse.

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

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This Is How We Designed A Strategy For Healthy Eating

First, the Ministry of Health defined its consulting question:

And that's how the project was launched

Advice from different channels was gathered in one place

Our AI-powered platform turned answers into insights

COMMUNITY

ALGORITHMS

ANALYSTS

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

More Case Studies

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משה בר סימן טוב, מנכ"ל משרד הבריאות

This Is How We Designed A Strategy For Healthy Eating

First, the Ministry of Health defined its consulting question:

We are leading a health revolution and need advice - what will help you and your family choose to eat healthier and less processed food?

And that's how the project was launched

התשובות נאספו בערוצים שונים

האלגוריתמים שלנו סייעו בגיבוש תובנות מרכזיות

מנהלי התהליך

בינה מלאכותית

בינה קבוצתית

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

דוגמאות נוספות

המוצר

מגזרים

מאגר ידע

תובנות

This Is How We Designed A Strategy For Healthy Eating

First, the Ministry of Health defined its consulting question:

And that's how the project was launched

Advice from different channels was gathered in one place

Our AI-powered platform turned answers into insights

ALLE USER

UNSERE ANALYSTEN

IHR TEAM

9 insights could change the dietary habits of 8m Israelis

"Marking products is important for consumers to buy healthy foods. There should be a clear sign, red or green, that describes the status of the product, as defined by the Ministry..."

"Raising awareness of the general public through social marketing and clear nutritional information is crucial. Citizens should understand the risks in eating unhealthy foods..."

"Regulation of advertising and commercial marketing content on behalf of food producers, with an emphasis on preventing the promotion of damaging foods..."

The reform was approved and decisions were made. With Insights.us, the Ministry could update participants on their personal impact

Mehr Beispiele

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SEKTOREN

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