What's A Good Insight?

What's a good insight? A quick guide for analysts.

March 14, 2017
Methods

An insight indicates what should be done differently to achieve our outcome. It is not trivial, has practical implications, and can change our budgets, methods, regulations or organizational structures.

Here are some definitions:

“piece of information or knowledge that reshapes how we see a situation” (A. Ho)
“an understanding of the true nature of something” (Mirriam Webster)
“it is like a refrigerator: the moment you look into it, a light comes on” (J. Bullmore)
“the understanding of a specific cause and effect in a specific context” (Wikipedia)
"a good insight is fresh, deep, focused, and directional” (F. Yakob)

For example, “Factories don't have to get financial incentives to invest in green machines. If government can only promise long-term certainty and avoid frequent changes in its regulation, a partnership can be formed.”

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